When you launch an online clothing store, it can be wise to start with just a few items and see how your customers respond. The fewer companies like yours that are out there, the greater the market opportunity for your business. Sometimes, though, that niche is too small, so you’ll have to go a bit broader.įind a niche like this by figuring out what people aren’t doing. The best-case scenario is when your online clothing store fills a demand that no one else is reaching. To have a good product-market fit, you need to meet the needs of a specific audience. Your niche is what determines your product-market fit-the way your online clothing store fits into the broader retail apparel industry. Focus on what sets your online clothing business apart and embrace the ways your brand is unique. If you’re in love with your product, your shoppers will be too. Men’s, women’s, kids, or gender-neutralįrom these basic distinctions, you can more clearly articulate your aesthetic and niche.Īs you craft your USP, let your passion lead the way.Of course, your USP should include what kind of clothing you sell. Create your unique selling propositionĮvery online business needs a unique selling proposition (USP) that describes what you sell, who it’s for, and why it’s better or different from other options on the market. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.ġ. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. Starting your day right: Laurence Leenaert Self-improvement, brands to check out and things to see and do – from food to fashion. Industry deep dives, macro trends, and profiles of fascinating businesses and founders.įor Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.Īt first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. How did a ‘Black Founders Matter’ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident.
How to win customers without social mediaĪs social media ads become less effective, how else should you go about acquiring new customers? Students come here to learn from the best and get their shot at a billion-dollar industry.Ĭase studies and how-tos to take you from startup to scale-up and beyond.
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